Years of design experience
Growth in active users for TSIA
Design excellence awards
Shaped TSIA's first AI features, from concept through adoption strategy.
End to end design, prototyping, and validation across a SaaS platform.
CPACC certified. WCAG audits and inclusive design systems.
Also fluent in:
Members were spending hours digging through research to find answers. I led UX end to end for TSIA's first AI products, a chat experience that surfaces grounded, cited insights instantly. Active users grew 69% after launch.
Open case study
Members valued TSIA's research but couldn't connect their engagement to business outcomes, which made renewals hard to justify. I designed a personalized experience that ties activity directly to the goals members are working toward. Validated with members before launch.
Open case study
TSIA.com still spoke the language of downloadable PDFs while the company had become a SaaS platform. I led UX and visual design end to end, from information architecture to the Webflow build, and the redesign earned TSIA's Rising Star in Design Excellence Award.
Open case study
Currently open to Staff and Senior product design roles, and select consulting engagements.
