Members were spending hours digging through research to find answers. I led UX end to end for TSIA's first AI products, a chat experience that surfaces grounded, cited insights instantly. Active users grew 69% after launch.
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Initiatives delivers a personalized, initiative-driven experience that connects TSIA engagement directly to business outcomes.
Open case study
TSIA.com still spoke the language of downloadable PDFs while the company had become a SaaS platform. I led UX and visual design end to end, from information architecture to the Webflow build, and the redesign earned TSIA's Rising Star in Design Excellence Award.
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Currently open to Staff and Senior product design roles, and select consulting engagements.
